Pipeline goes quiet
When you stop showing up, warm leads cool off. Feast-or-famine becomes the default.
For consultants & coaches
Content that keeps your pipeline warm.
Briefwell writes your LinkedIn posts and newsletters so you stay visible to warm prospects - without living in a blank document. Done-for-you retainers, or a DIY kit when you want to write it yourself.
The gap
You sell expertise. Writing for the feed is someone else’s job.
Most consultants and coaches know they should post. Few have a system they actually stick to.
Blank page tax
You charge for delivery, not drafts. Writing three posts a week steals hours from client work.
Inconsistent voice
Sporadic posts feel random. Prospects never get a clear picture of how you think or who you help.
Done for you
A monthly content retainer built for specialists.
You stay in delivery. We keep LinkedIn and email working in the background.
Primary offer
Briefwell Retainer
12 LinkedIn posts per month and one newsletter, written in your voice from a short kickoff and ongoing notes.
Starter
First 3 clients · same deliverables
$750/mo
Standard
Ongoing monthly partnership
$1,000/mo
Retainer details
What’s included every month
Clear deliverables. One revision round per piece. No surprise scope.
12 LinkedIn posts
About three per week - authority, story, soft offer, engagement, and proof - tuned to your niche.
1 newsletter (400-600 words)
Ready to paste into Substack, Beehiiv, or your email tool.
Month calendar on day 1
You know what publishes when before the week starts.
One revision round per piece
Fast yes/no keeps the calendar honest. We refine; we don’t rewrite endlessly.
Monthly async review
A short Loom or notes: what landed, what to double down on next month.
Written in your voice
From a 30-minute kickoff plus phrases and stories you already use with clients.
Not included: ads, website redesign, or posting from your account - unless you ask us to schedule for you.
Process
How it works
From kickoff to a full month of content - without a complicated onboarding.
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1
Kickoff
30-minute call or form: positioning, offers, stories, and how you actually speak.
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2
First drafts
Week-one drafts in five business days. You see the voice before you commit long-term.
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3
Approve & lock
One revision round. Then we lock the month calendar so posting stays predictable.
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4
You publish
You post (or we schedule). Next month repeats with a short async review.
Digital product
Consultant Content Kit
Thirty days of LinkedIn and newsletter structure for consultants and coaches. Fill in your niche once; publish all month.
- Positioning worksheet, voice guide, and monthly calendar
- 30 LinkedIn templates (authority, story, offer, engagement, proof)
- 8 newsletter outlines ready to expand
- Claude / ChatGPT prompt pack + hook swipe + posting checklist
What’s in the box
Setup pack10 min
30 post templates5 categories
8 newsletter outlinespaste-ready
AI prompt packClaude / GPT
Hooks + checklistbonus
Early clients
What we’re building toward
We’re in the first wave of Briefwell retainers. No fabricated testimonials - here’s the outcome we’re hired for.
Visible every week
A reliable cadence on LinkedIn so warm prospects keep seeing how you think.
Hours back
Writing and planning move off your calendar. You approve drafts on a short loop.
One clear voice
Posts and newsletters sound like you - not generic “thought leadership” filler.
Ideal fit
- Charges $2k+ packages
- Some LinkedIn or email already
- Will post for 90 days
- Independent consultant or coach
FAQ
Questions, answered
Do I have to post myself?
Yes by default - you stay in control of your accounts. If you’d rather we schedule for you, say so and we can add that.
What do you need from me?
A 30-minute kickoff, 3-5 sample posts or emails you liked (if any), and feedback on drafts within about 48 hours so the calendar stays on track.
What’s the difference between starter and standard?
Same deliverables. Starter is $750/mo for the first three clients while we refine the offer; standard is $1,000/mo ongoing.
Can I buy the kit instead of a retainer?
Yes. The Consultant Content Kit ($67) is for people who want templates and prompts without a monthly service. Join the waitlist - Gumroad launch is next.
What are the free sample posts?
Tell us your niche. We write two LinkedIn posts in your voice so you can judge fit before any invoice. No obligation.
Who runs Briefwell?
Lucas McNickle. Reach us at [email protected].
Next step
See two posts in your voice.
Email your niche. We’ll send sample LinkedIn posts before any invoice - then you decide on the retainer or the kit waitlist.
[email protected] · Independent consultants & coaches